Marketing Blog

Kick Off the New Year with These 10 Blogging Ideas for January
December 30, 2015
The busy holiday season has come and gone, and the New Year is just a few days away. So what better time than now to get started on your insurance website content for January. Read More
Top 10 Agency Marketing Blogs of 2015 on GetITC.com
December 28, 2015
We produce a lot of content on this blog. At least two new posts a week. It can be hard to keep up when you’re busy. Below I present the top 10 ITC most popular marketing blogs of 2015. Read More
Why White Space is Good for Your Insurance Website
December 23, 2015
White space is the empty space between or around elements of insurance website design. It’s also called negative space. White space isn’t always considered when developing insurance website design. Read More
Spare Me Spam: Keeping Your Emails Out of the Spam Folder
December 21, 2015
Using email marketing is a smart move for insurance agencies with a large contact list. It’s cheap. It works. It helps build those all-important relationships. Read More
Masters of Marketing -- Techniques to Make Your Website More Effective
December 17, 2015
In today’s Masters of Marketing Webinar, I discussed the many different techniques you can use to make your insurance agency website more effective. Read More
Be the Answer: Navigating Your Insurance Agency Website Through A Machine-Driven Search Landscape
December 16, 2015
“Come with me if you want to live.” This line from The Terminator illustrates the conflict between self-aware machines and humanity. Today, artificial intelligence helps Google return more accurate search results. Read More
How to Stick to Your Agency Marketing Budget
December 14, 2015
I remember the first time I put together a marketing budget. I did not feel ready for the task. I was overwhelmed at the thought of dictating how much my company at the time was going to spend. Read More
3 Easy SEO Tasks You Can Do Right Now to Increase Traffic
December 9, 2015
You got an insurance agency website to help bring in more leads and grow your agency. It looks great and is live on the Internet. But, it’s not attracting the visitors or leads you expected.  Read More
How to Make Your Insurance Agency Website More Effective
December 7, 2015
Having an online presence is a necessity for running a successful insurance agency. Since everyone has a website nowadays, the challenge is standing out from the crowd. Read More
Why is My Insurance Website Not on the First Page of Google?
December 2, 2015
This is the million dollar question.  Every insurance agency with a digital marketing strategy wants to be on page one of Google. Think about the number of insurance agencies within the city limits of your office. Read More
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