You know a website is vital to your success. You know your insurance website reflects you and your agency. So how do you make it happen? How will your new website separate you from the crowd exactly?
Here are five simple elements to keep in mind when creating or editing your insurance website design.
1. Know Who You Are
To quote life coach Marie Forleo, “If you’re speaking to everyone, you are speaking to no one.”
Take time to figure out who you are and who you are talking to. Who is your insurance agency’s target audience? How can you best position your agency to appeal to them?
Tailor your insurance website design to those people. Are you focused on providing fast service? Design your website and include content to reflect that. Are you focused more on building long-term relationships? That’s a different look.
Your website design is key because it reaffirms your connection with your audience. Focus on your audience and what they want. They will be more inclined to contact your insurance agency then.
2. Invest in Photos
Most website services offer photos in the creation of your insurance website design. Use them. Even if you are on a budget, good photos are key to your website.
Poor photo quality is easy to recognize. Bad photos are grainy or misshapen. Bad photos indicate your agency isn’t concerned with quality or being detail-oriented. Plus, today’s savvy consumers can recognize poor-quality photos instantly.
So, take my word for it: invest in good photos.
Also, be intentional when choosing your photos. Knowing your target audience gives you a better idea of the photos you need.
For example, if you serve an area on the beach, use a coastal picture. Photos are eye-catching, so they need to relate to your brand.
3. Use Social Media
Have some sort of social media presence. Social media platforms let your clients and prospects connect with you.
If you’re starting from square one, try starting with one network at a time. Pick the one you feel most comfortable using and go from there. Also consider which social media platform most of your clients use.
For example, a commercial agency might start with LinkedIn while a personal lines agency might start with Facebook. LinkedIn is a great B2B platform to reach other businesses and organizations. Meanwhile, Facebook is a great way to reach individual consumers.
Social media is engaging, so be sure to interact with your followers. When you engage, it’s easy to build the relationships needed in this industry. (Looking for more social media tips?)
4. Stay Active
You must stay active on your website. That means updating content, posting blogs, and adding new information.
The benefit of this is twofold. First, it boosts your search engine optimization. Search engines will see you are active and will reward you for it in the rankings.
Second, it shows visitors you care. You will lose a prospect fast if your most recent blog is from two years ago. (This rule also applies to social media.)
Blogging comes into play here. It keeps you active and relevant. It also gives visitors the ability (like social media) to see more of who you are. And, it makes your website a destination visitors can keep coming back to.
5. Be You
How do you separate yourself from the crowd?
You are how.
Your insurance agency is one of a kind. There is no one on Earth exactly like you. Be yourself, and follow your instincts.
Your insurance website should reflect you and your agency, so have fun with it. Once you have your finished product, the pride you get from seeing your website come to life is pretty cool.