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Kick Off the New Year with These 10 Blogging Ideas for January

traffic during a snowstormThe busy holiday season has come and gone, and the New Year is just a few days away. So what better time than now to get started on your insurance website content for January.

Whether you’re new to blogging or a pro, here are 10 seasonal ideas. Use them on your agency blog, newsletter or social media.

  1. Resolutions
    The New Year brings new resolutions that are sometimes hard to keep. If you’ve had success sticking to past resolutions, share tips to help your clients stay on track too. 

  2. Holiday Decoration Storage
    Holiday decorations are great to look at during the holiday season. However, storing these seasonal favorites is another story. Make a list of the best places to store decorations for the off season or the best storage containers to use. 

  3. National Hat Day (January 15)
    Hats come in all different colors, styles and sizes. Celebrate this fun day by asking your employees to wear their favorite hat to work. Take pictures so you can post them to social media and ask your clients which are their favorites. 

  4. Home Winterization Tips
    It’s the time of the year where snow, ice and freezing temps are prevalent. Like people, homes need to keep warm during the winter weather too. This is especially true for pipes. Give your clients some information about pipe insulation to help prevent damage. Other tips can include allowing faucets to drip or opening cabinets under sinks. It’s also a great time to explain how important homeowners insurance is. 

  5. Dr. Martin Luther King Jr. Day (January 18)
    Dr. Martin Luther King Jr. was a social activist, humanitarian and civil rights leader. To many, this day not only commemorates MLK and his efforts but also acts as a day to do community service.

  6. Winter Driving Safety
    Bad weather can hit at any time during the winter. This usually leads to dangerous driving conditions and heavier-than-normal traffic. Make a checklist of some safety tips that may help your clients stay safe while on the roads. 

  7. Fun In-Home Activities
    As I stated above, bad weather is inevitable this time of the year. It can cause school and job closures for days at a time. Share some fun indoor activities your clients can do when they’re stuck at home due to the weather.

  8. Fireplace Safety
    Fireplaces provide homes with a warm and cozy feel. Because of this, fireplaces are most used during the fall and winter months. Remind your clients of fireplace safety tips like inspecting the fireplace before use and using the right wood. 

  9. Cold Weather Recipes
    To go along with that cozy (and safe) fire, share your favorite hearty soup or chili recipes. This is a surefire way to add your own personal touch to any newsletter or blog. 

  10. Yearly Planning
    To some, yearly planning is essential when it comes to staying on track with goals in the New Year. Do you usually journal your goals, whether they’re financial, business-related or personal? Share some tips on how you plan for the year with your clients. 

And there you have it! 10 seasonal topic ideas you can use on your insurance agency website this January.

Did I leave something off the list? Let me know in the comments section below.




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