Marketing Blog


Easy Tweaks to Freshen Up Your Website

laptop with service illustrationSpring is here. So, it’s a good time to do a little spring cleaning and freshen up your insurance agency website. With a little elbow grease and a few small changes here and there, you can get your website is in tip-top shape so it doesn’t become stale. 

The good news: freshening up your insurance website doesn’t have to be a lengthy process.  Here a few tips to help you get started. 

Call Visitors to Action
Don’t be afraid to play with your calls to action by adjusting the size, color or position. If you’re feeling adventurous you can even change the actual text itself to help refresh your website. Your calls to action can benefit from A/B testing or good old fashioned researching. Here are a couple blog posts with more tips for improving your calls to action:

How to Create an Effective Call to Action on Your Website
Not Getting Many Quote Requests from Your Insurance Website?

Pick a Cleaner Font
Updating your insurance agency website’s font to a modern option can make a huge difference. With so many free web-safe options available, there’s no excuse to let outdated fonts linger. A cleaner, more modern choice can make your website more inviting and easier to read.

Show Some New Faces
If you have photography on your insurance website—stock, editorial or personal—don’t be afraid to switch them up periodically. Photos play a huge role in insurance website design. Take advantage of your photo assets by updating those full size backgrounds or slideshows with new photography. 

Check Your Navigation
Make sure your insurance agency website can be easily and efficiently navigated. If you’ve noticed a change in your visitors’ interests, follow our tips to make your website user-friendly. Remember, navigation menus can affect your website’s traffic and conversions. So, check to make sure they are working correctly every so often.

Give Your Clients a Voice
Seeing satisfied clients is a huge advantage for consumers and can help your agency. If you have new testimonials or have won a prestigious award, add them to your insurance website. This adds a source of credibility to your agency and makes it more personable and trustworthy. 

The message is simple: small changes can make a big impact when it comes to freshening up your insurance agency website.

Did we leave something off the list that has revived your website? Tell us in the comments below.


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