Marketing Blog


How Cover Photos Can Expand Your Social Media Reach

The cover photo is the first thing people see on your agency’s social media pages.  

social media cover photo

When used effectively like the example above, it can help you spread your message, get more leads, and complete agency marketing goals.

Cover photos create an opportunity for your agency marketing efforts. Here are a few ways cover photos can help you reach your marketing goals.

Display your insurance agency’s brand.

Your cover photo should represent your agency’s unique brand. You want people to recognize they are on your insurance agency’s social media page right away. Your cover photo should look consistent with your insurance website design. It may be tempting to try different colors or fonts. But, always use the same fonts and color schemes of your other marketing materials. When you marketing materials match, your agency looks consistent, which brings you more credibility.

Make it personable with employee photos.

People like to know who they are working with. It helps you establish a better connection with your clients when they can see who you are. Do you have a picture of your employees or a picture of your agency’s office? Use them as your cover photo. For our customers, we add elements to the cover photos that further the agency’s brand recognition.

Show your customers appreciation.

Keep the design of your cover photo fresh by periodically using a client’s name or photo. People get excited when brands share their photos or names in appreciation . Plus, showing customer appreciation in your cover photos will engage followers and encourage them to visit your page again.

Promote your special offers.

Are you having a contest this month or running a limited time offer? Maximize your agency marketing efforts by showcasing your latest special offers. Introducing fresh offers on your cover photo is a great way to keep your page from going stale. If you decide to use this idea, make sure the variety of cover photos you use still echoes the visual elements of your agency’s brand.

When creating your cover photo, remember simplicity sells. An image with less visual noise will clearly communicate your message. There are a lot of things you can include in your cover photo, but stick to one idea at a time. Too much information or too many design elements can cause the message to get lost. Also, make sure your profile image does not cover up the important information. 

There is no better time than now to start implementing a fresh set of ideas into your insurance agency’s social media presence. Take great advantage of your cover photo by trying one or all these ideas. But not all at once.

Need help creating a custom cover photo graphic? Our graphic design team can help. Contact us at (800) 383-3482 for more information.


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