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How to Choose a Domain Name

Choosing a domain name is an important part of Search Engine Optimization. Not as important as having an optimized title, description and homepage content, but important nonetheless. An optimized domain name will help the search engines to find your website easier and therefore rank it higher. Here are some things to consider when choosing a domain name:

  • The domain must include at least one keyword, e.g. insurance, coverage, quote, geo-target.
  • It should not be too long or hard to spell.
  • It must be brand-worthy. Does it roll off the tongue, is it easy to remember, can you tell your friends about it without having to repeat yourself or spell it out for them?
  • Don't forget that using an older domain is more advantageous than buying a keyword-optimized new domain. Search engines like older domains.
  • If you decide to go with your agency name as a domain, then you can still use keywords by customizing the web address.

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