Marketing Blog


Stop Guessing Which Colors to Use for Your Insurance Website

When it comes to color, all of us tend to interpret it differently. We have an idea in mind, but when someone shows us the color, it can look different from what we imagined. This is due to a number of reasons. If you’re viewing the color online, your monitor might be calibrated differently. If you’re viewing it in person, the lighting might be off. Or it can even go as deep as genetics, and how different pairs of eyes perceive the same colors.

An integral part of designing any project is making sure the colors are what you want. But with so many factors in how we perceive colors, how can you make sure your color choices match what you describe to your graphic designer?

There’s one way that will give you a 100% chance of making sure your colors are what you want… the Pantone Color Matching System. The Pantone Color Matching System is a standardized color reproduction system. By standardizing the colors, different manufacturers in different locations can all refer to the Pantone system to make sure colors match without direct contact with one another.

To give you an example, have you ever wanted a new color for a room in your home? At the home improvement store in the paint section is a large display of rows and rows of colors that seemingly create different shades of the same rainbow. This is called a Pantone Swatch. What does the Pantone Color Matching System mean for you and your marketing projects? Well, you can find the Pantone swatch of the exact color you want and give that swatch to your graphic designer. Your designer will find that same Pantone swatch in his or her design program, and the colors will match perfectly.

Now where can you find this handy system? A simple Google search for “Pantone chart” will get you a plethora of website choices to find the exact color that you want. I’ve included a list of popular websites where you can get a Pantone swatch.

Get the most out of your investment, and make sure you’re absolutely happy with your design choices by ensuring the colors in your project are exactly what you want with the Pantone Color Matching System.


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