Marketing Blog

How Branding Impacts Your Insurance Website’s Visibility
February 22, 2017
When you think about search engine optimization (SEO), what first comes to mind? You’ll likely associate it with keywords, content and links. You’re not wrong. Read More
Internal Links: Yes, They Really Are Important
February 20, 2017
If your agency has had an insurance website for any length of time, you’ve learned your website needs links. If you want your agency website to be visible online, links are the path to high rankings. Read More
#AgentCon17 Preview: Using Insurtech Trends to Maximize Traditional Agency Sales
February 17, 2017
This is a preview of a breakout session at ITC Agent Conference 2017. View the full agenda here.  We think of disruptors in other industries such as Uber in transportation, Expedia in travel, and the iPod in music. Read More
Masters of Marketing - A Thousand Words: Using Photos on Your Insurance Website
February 16, 2017
In the February 2017 edition of Masters of Marketing, Website Coordinator Matt Farrell discussed the importance of choosing the right images for your insurance website. Read More
404: Blog Entry Not Found
February 15, 2017
Picture this: A customer is on the side of the road after a car wreck. They log into your agency website from their mobile device. They navigate to the claims portal and tap their carrier of choice. Read More
Top 5 Keys to a Successful Infographic
February 13, 2017
An infographic is a great way to position your insurance agency website as a thought leader. Infographics are fun, visually interesting ways to present data about your agency. Read More
#AgentCon17 Preview: Future Proofing Your Agency’s Search Visibility
February 10, 2017
This is a preview of a breakout session at ITC Agent Conference 2017. View the full agenda here.  For the past two decades, improving your insurance agency’s search visibility meant o... Read More
Overworked & Underappreciated: Making Use of Your Website
February 8, 2017
Let’s imagine for a second your insurance website is an employee, not a hunk of technology.  As an employee, it deserves to function to the best of its ability. Read More
Why I Unsubscribed from My Insurance Agent’s Emails
February 6, 2017
I’m going to tell you something that will scare you. But, you need to hear it. I unsubscribed from my agent’s emails.  Why am I confessing this? Because I can help you steer clear of these same issues. Read More
A Thousand Words: Using Photos on Your Insurance Website
February 3, 2017
There are many elements to consider for building a great website. Minimalism in design, great color schemes and excellent content. For many, though, the thing that stands out above the rest is impactful imagery. Read More
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