Choose the Best Template for Your Agency
A social media calendar will keep you organized and provide your office with a backup plan in the case you’re out of the office. Because of this it’s best to choose a template that is shareable with others who may have a role in your social media marketing. Try picking a place to save it like on a shared drive on your agency’s network or as a One Note document. If you don’t want to create your own template, you can download our blank calendar or the 2015 version below.
If your agency uses both Facebook and Twitter, it's important to create separate schedules for both. Twitter is a less complex microblogging platform. On Twitter your posts can't be too elaborate or lengthy, so it is okay to tweet several times in one day. But with Facebook, you want to keep your posts to once per day so you aren’t a nuisance to your fans.
Pick the Best Content for Your Audience
Like all content, if you’re not speaking to your potential and current clients, it’s pointless. Start by outlining how many days a week you will post, then what type of content you want to use. While insurance will be your main focus, don’t be afraid to include other topics and themes. This will help personalize your agency’s social media pages. For instance, on Tuesday you may post your most recent blog post. On Thursday use the hashtag #ThrowbackThursday and share a photo of your agents at a past event. Then, on Friday post a reminder about an upcoming event.
Experiment, Experiment, Experiment
As you’re setting your schedule, experiment with different content and times. If a post published at a certain time received a higher amount of like or retweets, consider posting a few times a week at that same time. Facebook even has built-in analytics to help you see which posts got the most engagement and visibility. You can also see the time of day you had the most audience numbers online.
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1415 Halsey Way, Suite 314 | Carrollton, TX 75007
Phone: (800) 383-3482