1. Think of Branding.
The authority your agency name wields can be notable. Consumers trust your agency brand as a reliable source of insurance coverage. You can use that to attract visitors from many sources.
But, your exact match domains can wield branding power too. Use them for campaigns related to the keyword phrases they represent.
2. Set Up Marketing Campaigns for Your Exact Match Domains.
Determine which types of consumers you’re trying to attract. Identify the lines of business that appear in your exact match domains. For example, contractor’s insurance.
Then, plan marketing campaigns to attract your target consumers for these lines.
Make sure these marketing campaigns don’t involve search engines because that could harm your ranking. You can include email marketing, direct mail, referral initiatives or banner ads.
3. Build Landing Pages.
Once you have planned your campaign, create a landing page to convert your visitors. Place the page on your main domain.
An ideal landing page will include benefits of coverage tailored for your target consumers. Include a contact form so you can capture their contact information for continued marketing.
Also, set up proper lead tracking for this form. You can do so in your website analytics or agency management accounts.
4. Point the Exact Match Domains to the Landing Pages.
This step will allow you to use the exact match domain names to advertise the campaign. It will also ensure your leads are automatically routed to the appropriate landing page.
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1415 Halsey Way, Suite 314 | Carrollton, TX 75007
Phone: (800) 383-3482