Marketing Blog


Year End Insurance Website Wind Down

laptop and stethoscopeAs the end of the year approaches, your website has seen some wear and tear. Now is a good time to check your insurance agency website so you head into the New Year with fewer worries. 

To help, I’ve compiled a list of some simple things on your website you should concentrate on. Address this list and embrace 2016 with confidence in your insurance website.

Check Your Traffic
Take a look at your traffic in Google Analytics. Study the reports. Look for patterns and trends. Get a better understanding of how visitors interacted with your insurance agency website. You can also see your keywords and conversions. Using your analytics is an easy way to gauge how effective your website and SEO efforts have been. Once you have this information, you can make changes to improve your insurance website.

Check the Usability
Throughout the year, you might be busy and forget to check your website from a visitor’s point of view. Take this time to test the usability of your insurance website as if you were a new visitor. Open your website on mobile phones, tablets and different computers. Look at it in different browsers. Is it easy to navigate on every device? Checking the usability will help you reorganize and re-optimize your website for the upcoming year.

Check the Trends of the Year
Insurance agency website trends come and go—some unnoticed and some making a huge splash. Now is the time to research recent and upcoming website trends. Compare your insurance website to the trends you’re researching. You might get some ideas of how to update your website while you’re researching. 

Check for Outdated and Unpopular Content
In case you forgot, content is king. You should be updating your website content consistently. But now is the time to take an extensive look and make sure there’s no old content lingering on the website. It’s also good to check your analytics for high bounce rate. Google Analytics can show you  what type of content is most popular. Take this as a clue on what type of content you should concentrate on in the future. 

Insurance agency websites are always evolving. Take this time to examine your website’s data and information. It will help you make necessary changes and head into 2016 with a great website. 

Have a question about gearing up your website for the New Year? Leave it in the comments section below. 


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