I know what you're asking. How do you build a website so it's done
right? First, you need to realize that a website is more than just a
pretty design. You should first focus on why you need a website and what
you want it to do instead of what you want on it.
Do you want a website that is basic and has your agency's information on
it? Or do you want a website that allows you to do online quoting,
generates leads and integrates with social media? In other words, do you
want a website that is an integral part of your online marketing plan
driving leads, educating prospects and communicating with customers?
Here are 8 things to do before you get started on building your website:
1. Set goals. Make them realistic and measurable. Here are some
great ideas to get you started: Generate leads online. Increase brand
awareness. Expand your market to surrounding areas. Improve conversions.
2. Learn SEO basics. You absolutely will want help in optimizing
your website for search engines. But understanding the basics of search
engine optimization is something you need to know too. Plus, when SEO
starts working, you don't have to spend so much time trying to improve
your website traffic.
3. Plan on creating a mobile version of your website. 25% of the
traffic to our client's websites comes from mobile devices. This number
will continue to rise as more people buy smartphones and tablets and
start using their mobile devices to surf the Internet instead of their
desktops or laptops.
4. Look at your competitors. Are they doing something right on
their websites? What do you like? What don't you like? This is your
chance to identify opportunities your competitors might be missing out
on that you can take advantage of on your new website.
5. Develop custom content. One of the most important elements of
online marketing is custom content. When done correctly,
it improves the readability of your website and helps to optimize it for
search engines. Custom content also differentiates your agency from
your competition and can improve the time visitors spend on your
6. Include calls to action. A call to action will clearly
indicate what you want your website visitors to do. Offer online
quoting? Don't just say "We'll give you a free online quote." Say "To
get your free online quote, enter your information below and click
submit." Have free reports to download? Instead of saying "Free report
on the basics of a homeowners policy" say "Click here to get your free
report on renters insurance 101."
7. Answer the "Why?"question. Visitors won't subscribe to your
newsletter or follow you on social media if you don't give them a reason
why they should. Don't just put up a subscribe box or follow buttons
without explaining what visitors will get out of subscribing or
8. Trust your web designer. You've hired an expert because
building websites is what he does for a living. He knows the latest
trends and tricks to make your website great. Let him do what he does
best, and he's more likely to not only meet your goals but exceed them.