Videos

Operation Agency Success: Answering the Mobile Website Design Debate
June 20, 2017
  ITC President Laird Rixford answers the number one insurance website design question we get... Should my insurance agency website be adaptive or responsive?   Related Articles Adaptive vs Responsive Mobile Websites in Insurance, a Research Report Mobile and Insurance: Take the Long View Why Mobile Matters for Your Insurance Agency   Video Transcript Read More
Operation Agency Success: Insurtech and Insurance Agents
June 6, 2017
  There's been a lot of buzz about insurtech and the effect these startups can and are having on the insurance industry. ITC President Laird Rixford talks about this movement and what you can do to stay relevant and compete in this changing landscape. Related Articles The Insurtech Revolution: Why Optimism Isn't Enough Are You Fully Using the Insurance Agency Software You Have? Read More
Operation Agency Success: What a Neglected Blog Says About You
May 2, 2017
  ITC President Laird Rixford explains why neglecting your blog is a bad idea and what message it sends the visitors of your insurance agency website. Related Articles Want to blog but struggle with a topic? Check out our monthly 10 ideas posts! Content Curation 101 for the Busy Insurance Agent 75 Blogging Lessons from 750 Blog Posts   Video Transcript Read More
Operation Agency Success: Why Your Agency Needs a Drip Campaign
April 4, 2017
  ITC President Laird Rixford explains what drip email marketing is and why your agency needs it.   Related Articles QUIZ: Is Your Email Marketing Making the Grade? The Cross-Sell Campaign: Using Email Marketing to Maximize Your Existing Client List Drip Campaigns: 6 Ways You're Doing It Wrong   Video Transcript What is drip email marketing? Read More
Operation Agency Success: The Secret Behind the Questions on a Comparative Rater
March 7, 2017
  ITC President Laird Rixford reveals the secrets behind how and why questions get added to a comparative rater.   Related Articles How Successful Insurance Agencies Apply E=M2C To Sell on Value: Stop These Bad Habits 5 Traits of a Great Comparative Rater Who Decides the Questions Used in a Comparative Rater to Quote a Risk?   Video Transcript Read More
Operation Agency Success: Stop Blogging, Tweeting and Sharing
February 7, 2017
  ITC President Laird Rixford talks about how to be smart about what you share and put the social back in social media.   Related Articles Your Social Media Game Plan in 3 Easy Steps The 3 Daily Social Media Tasks You Shouldn't Forget Let's Get Visual: Using Images to Engage Your Audience   Video Transcript Seriously, stop. Stop blogging, stop tweeting, stop sharing. Read More
Operation Agency Success: SEO is Not All About Content
January 3, 2017
  ITC President Laird Rixford explains why focusing only on your insurance website's content is a mistake. Related Articles SEO Must-Haves and Nice-to-Haves for Insurance Agents The Most Important SEO Ranking Factors Why You Can't Just SEO Your Insurance Website   Video Transcript Read More
ITC 2016 Year in Review
December 27, 2016
<noframes><img alt="" src="/images/blog/oas/yearend2016.jpg"></noframes> Life is good at ITC, and we had a great time in 2016. Take a look at some of the fun and memorable moments the past year held for us. We can't wait to see what's in store for 2017!   Read More
Operation Agency Success: So You Decided to Build an Insurance Agency Website
December 6, 2016
  Planning to get a new insurance agency website for the new year or update your existing one? Get tips for how to build a great one from ITC President Laird Rixford.   Related Articles Top Trends for Today's Insurance Websites 6 Questions to Consider When Designing Your Insurance Website Give Your Insurance Website a Boost Past the Competition STOP! Read More
Operation Agency Success: Where the Auto Insurance Market is Heading
November 1, 2016
 The auto insurance market is changing. ITC President Laird Rixford talks about how technology is affecting the industry.Related ArticlesThe Insurtech Revolution: Why Optimism Isn't EnoughMore Than Just Rating: A RevisitWhy You Need to Make It Easy for Consumers Read More
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