Marketing Blog

How Online Reviews Affect Your Agency Marketing Approach
February 29, 2016
In the insurance industry, the majority of agencies don’t have a single review on Google. Reviews are often an afterthought for most, but they actually play a bigger part than you know. Read More
Avoid March Madness with These 10 Content Ideas for Your Insurance Website
February 26, 2016
In March, the days begin to get a little longer. For some parts of the country, the weather starts to warm just enough that you know spring is on the horizon. Read More
Google Buries Insurance Search Results Under More Ads
February 24, 2016
Hopefully, you understand the importance of your insurance website appearing in search results. You might also know how difficult a feat that can be.   The competition is through the roof for many insurance search terms. Read More
6 Email Marketing Tips from the 2016 Presidential Candidates
February 22, 2016
With only nine months left until voting day, we are in the heat of the 2016 election season. Political ads are inundating all media outlets. There are many lessons to take away from the campaign trail. Read More
Masters of Marketing -- Let it Gooo: When You Just Can’t Get That Email Back
February 18, 2016
In today’s Masters of Marketing Webinar, I discussed the many ways to recover from email marketing mistakes and blunders. If you missed it, you can watch the recording here or review the slides below. Read More
Life After SEO Success: What You Should Address Across Your Insurance Agency
February 17, 2016
If you want to improve your insurance agency website’s SEO, you have plenty to think about. Your strategy, tactics, goals and time allocation are most likely front and center.  Read More
How Can My Insurance Agency Use Instagram?
February 15, 2016
Instagram made headlines when Facebook purchased it for $1 billion almost four years ago. It was the largest acquisition Facebook had made up until that time. Read More
3 Reasons Insurance Website Content Doesn’t Matter
February 10, 2016
If you clicked to read this blog because of the title, then I’ve already proven my point. No beating around the bush. Content is important.  Insurance website design is important. Read More
The Ultimate Guide to Building Your Insurance Agency Website
February 8, 2016
Building your insurance website can be an exciting process. This is especially true if it's the first website for your insurance agency. It takes time, patience and money to build a great website. Read More
When Should You Update Your Logo?
February 3, 2016
Every year, many companies go through the process of updating the look and feel of their logo. This can amount to spending a large sum of money. To some, spending funds on updating a logo can seem like an unnecessary cost. Read More
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