Marketing Blog

Creating a Partner Page the Right Way
December 14, 2012
Over the years, I have seen multiple interpretations of partner or trusted professional pages. Most of them get the point across but they are more often than not just a list of partners and some contact information. Read More
Q&A on Increasing Visibility and Awareness for Your New ITC Website
December 12, 2012
Q: Now that I have my new ITC website, what is the next step for me to provide offsite visibility and exposure? A: Make sure that you add your new website to all the following: Agency business cards Read More
4 Tips for Building Relationships on Social Media

Social media has many uses: driving traffic to your website, promoting your agency and services, sharing insurance information and knowledge, and increasing your online visibility. Read More
How to Write a Great Blog Post
December 3, 2012
Last week I talked about finding the time to blog. Now that you've found the time, let's continue talking about blogging with how to write a great blog post. The first step is to decide what to write about. Read More
How to Find Time to Blog
November 27, 2012
We hear it all the time: I'm too busy to blog. If you're serious about your digital agency marketing and competing online, how can you not find the time to blog? Read More
Don’t Chase Google’s Algorithm
November 26, 2012
In September 2012, Google stopped up-ranking Exact Match Domains (EMDs). EMDs are domain names that include keyword phrases such as commercial insurance in the domain name getcommercialinsuranceintexas. Read More
Email Marketing Mistakes Small Businesses Make
November 20, 2012
If email marketing seems a bit old school to you, you’re not too far off – I mean, email did turn 41 this year. While most technology would be sitting in the waste land of cassette tape... Read More
Getting Photos for your Website
November 19, 2012
The title says it all. I tried to think of something catchy for this entry, but alas, it is what it is. No matter how straightforward the title is, the subject is a bit more complex. Read More
Why Do-It-Yourself Marketing Doesn't Always Work
November 15, 2012
Agency owners often have to wear many hats relying on their do-it-yourself entrepreneurial spirit to accomplish the tasks required of running an agency. Read More
Tips for Jump-Starting Your Website
November 14, 2012
Most of the time, success of a website is focused on Search Engine Optimization efforts. There’s plenty of tips and tricks for SEO that are constantly changing and being updated. Read More
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