Marketing Blog

Building a Prospect's Decision Momentum (Overcoming Diminishing Intent)
May 6, 2013
You have to eat right and exercise to lose weight. You have to build that new fence. Your company needs a new website. You need to get a life insurance policy that requires an exam. Read More
How to Create an Effective Call to Action on Your Website
April 23, 2013
In these times of sensory overload, it is easy to block out incoming messages. It seems like everything is trying to get our attention; from automatic alerts on our cell phones, pop-up ads that cra... Read More
Google Plus Local Listings and Organic Results: Can They Co-Exist?
April 19, 2013
So your Google Plus Local (GPL) and organic results once appeared on the 1st page of Google and now they don't? What happened? It now looks like GPL results now cannibalizes the organic results, but only if the URL is the same. Read More
You Had Me at Your Welcome Email
April 18, 2013
Your welcome email is the hook to the beginning of what will hopefully be a long and fulfilling conversation with a potential customer and shouldn’t be taken for granted. Read More
How to get people to not open your marketing emails
April 17, 2013
There are lots of blogs about making your emails stand out in a crowded inbox, which is important and you should read those blogs. There are not many that address what drives your customers crazy when it comes to email. Read More
How to Prepare for Facebook's Graph Search

Facebook has announced the creation of Facebook Graph Search. Graph Search is Facebook’s latest search feature that helps users find connections to people and places. Read More
When Insurance Marketing Automation Goes Wrong
April 16, 2013
When the news broke about the Boston marathon bombings, everyone’s hearts here at ITC sank. While watching the videos online, one of the most amazing things I saw was that people were running... Read More
Incorporating SMS Marketing into your Marketing Strategy
April 15, 2013
Let’s say you wanted to send out a message or a coupon to a current customer and wanted the highest open rate possible. How would you do that? Read More
How to Cross-Sell Using Email Marketing
April 8, 2013
If your agency offers multiple lines of coverage then e-mail marketing can be used to cross-sell your other lines of business very easily. For example, if you sign on a new auto customer, you can b... Read More
4 Reasons Why Insurance Agents Need Email Marketing
April 5, 2013
A 2011 study showed that consumers are happy to receive marketing emails if the content is valuable and relevant to them. Your clients and prospects likely see their insurance needs as valuable and... Read More
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