Marketing Blog

Apple Maps Rolls Out New Business Listing Portal
December 19, 2014
Recently, Apple created a self-service portal called Apple Maps Connect. Using this new portal, business owners can add or edit their local business listing on Apple Maps. Read More
Masters of Marketing: Common Landing Page Design Mistakes
December 18, 2014
In today’s Masters of Marketing webinar, I discussed some common landing page mistakes and how to correct them. If you missed it, you can watch the recording here or review the slides below.   Read More
Improving Your IWantInsurance.com Profile
December 17, 2014
Agents with a Gold level or above website with Insurance Website Builder get a listing on our lead generation website IWantInsurance.com. IWantInsurance. Read More
Defining Owned, Earned and Paid Media in Agency Marketing
December 15, 2014
Agency owners wear a lot of hats. Marketing is one of many, and you may find it difficult to keep up with all the terms and tactics. Business use owned, earned and paid media in online marketing quite often. Read More
Make Your Insurance Website Worth Your Blood, Sweat and Tears
December 12, 2014
Insurance has become an internet-driven industry as consumers start their search online. Because of this shift, in most instances your website will serve as your agency’s first impression. Read More
Now is the Time: Insurance Website Edition
December 9, 2014
December is here. The world seems consumed by parties, shopping and traveling. After which we round the corner into a new year. What is next? As an insurance agent, you already know… three months of non-stop action. Read More
A Guide to Improving Your Agency Marketing in 2015
December 8, 2014
The holidays are here. Business is slowing down as people shop, spend time with family and enjoy the festivities. It is the perfect time to take a hard look at your agency marketing and determine where you can make improvements. Read More
Converting More Insurance Website Visitors into Leads
December 3, 2014
Online insurance shopping is the cyber version of window shopping. New visitors can go to an insurance agency website, look around and then decide to go elsewhere without requesting a quote or completing a contact form. Read More
How to Destroy Your Insurance Website in 5 Easy Steps
December 1, 2014
Building your insurance agency website is like working through a recipe. The small steps you take can lead to a great end result, but like a recipe there are a lot of places where something can go wrong. Read More
The Easiest Way to Ruin Your Email Marketing Efforts
November 26, 2014
Wouldn’t it be awesome to reach a countless amount of consumers at a low cost with information about your agency? Well, you can! That’s what email marketing is. Read More
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