ITC Blog

Get Backlinks from Your Agency's Customers
April 12, 2017
Obtaining backlinks is one of the two most important aspects of SEO (the other being content). There are two main ways of getting backlinks. The first is naturally. If you have useful, high quality content on your website, others naturally would want to link to it. Read More

Have You Googled Your Insurance Agency?
January 23, 2017
A long time ago, I wrote a blog answering this question. Although a few things have remained the same, SEO has changed drastically since then.  Let's go over what you should see when you Google your insurance agency's name.  Read More

Masters of Marketing - Blogging Step-by-Step
January 19, 2017
In the January 2017 edition of Masters of Marketing, SEO Coordinator Darmini Kara explained there's a lot more to blogging than you think. Learn Kara's expert tips for each step of the blogging process by viewing a recording here or the slides below. Read More

Blogging: Step by Step
January 6, 2017
As an SEO coordinator, I am constantly encouraging agents to blog. This is one of the most important aspects of online marketing.  But why is this? I will be answering that question during our next Masters of Marketing webinar, taking place Thursday, January 19 at 12 p. Read More

Where are the Leads from Your New Insurance Website?
October 17, 2016
Congratulations! Your brand new insurance website is live.  Now, for the leads to start rolling in. Right?  Wrong! Unfortunately, that's not how websites work. Having a great website is the first step in a list of many to drive traffic and generate leads. Read More

QUIZ: Do You Know Your Insurance Animal Mascots?
July 13, 2016
There are quite a few technology companies that use animals in their logos. MSN uses a butterfly. Mozilla's fox. Twitter is a bird. Insurance companies are no different. I’m sure you can think of a few examples off the top of your head ... Read More

What Google Hates to See on Your Insurance Website
April 27, 2016
We all know what Google loves to see on an insurance agency website: good content and good backlinks.  But what does Google hate? Here are five things that are definitely a turn off for Google. Google Hates Ugly Content Read More

3 Rookie SEO Mistakes to Avoid
February 1, 2016
On this blog we urge you to add online marketing to your agency marketing plan. The first thing you need to start with is a great insurance agency website. As we like to say, it’s the hub of everything you do. So you got a great website in place. Read More

Blogging is the Life Blood of Online Marketing
November 9, 2015
By Darmini Kara and John Dessommes Blogging can play a big role in the online visibility your insurance website. Which is why it surprised us to read an article on big data in the October 2015 issue of Rough Notes, particularly the section on blogging. Read More

7 Steps to Optimizing Images for SEO
October 28, 2015
Adding images to your insurance agency website pages whenever possible is a must. They add flair and interest. And when optimized correctly, they can even help increase your website traffic.  Read More

Off-Site Optimization for 2015
July 29, 2015
One of the first blogs I wrote for ITC back in 2010 was about off-site optimization. A lot has changed since then. So, I thought it was time to revisit the topic and give you some off-site optimization methods insurance agents can use in conjunction with on-site optimization. Read More

4 Useful Tools in Google Webmaster Tools
April 17, 2015
Have you ever wondered if Google's crawlers have visited your insurance website? Do you know which websites are linking to yours? Google has a tool that can answer these questions.  Google Webmaster Tools helps you track the health of your insurance agency website. Read More

Masters of Marketing -- 5 Things to Look Out for in Google Webmaster Tools
March 19, 2015
In today’s Masters of Marketing webinar, I discussed the five items in Google Webmaster Tools your agency should know about. If you missed it, you can watch the recording here or review the slides below.  Read More

Google Cheat Sheet to Help Your Digital Agency Marketing Efforts
January 12, 2015
Google offers many products and services to help business owners with their online marketing. Here’s a rundown of the most popular ones and you can use them in your digital agency marketing efforts. Google Analytics Read More

How to Get Around (Not Provided) in Your Insurance Website Analytics
October 20, 2014
You may have noticed when checking Google Analytics for your insurance agency website that at the top of the list of keywords used to find your website, you see (not provided). Read More

Will Your SEO Campaign Pass Its Physical?
July 3, 2014
Healthy eating and exercise are essential to keeping your body in good working condition. Similarly, a strong SEO plan will keep your agency healthy in terms of web leads and traffic. Here are some factors that are essential to any healthy SEO strategy. Read More

How to Kill Your Brand with Black Hat SEO - Black Hat Series, Part 1
May 13, 2014
In today's world, search engine optimization is an important part of online marketing and marketing in general. There are different methods to achieving success–some legal, and some not-so-legal. Read More

The History of Search Engine Optimization
March 31, 2014
Here are the most important factors affecting search engine optimization over the past two decades: Did you know the first search engines were edited manually, by humans, and not robot spiders? Read More

How to Make the Most Out of Google Local Search: Part II
January 8, 2014
Here is the second part of the series. We will discuss how to expand on your local search marketing once you've created and enhanced your Google+ Local listing (Part I). Ask for Reviews: Dos and Don'ts Read More

How to Make the Most Out of Google Local Search: Part I
January 2, 2014
Google Local is important because Google tends to show local results whenever you’re searching for products or services. You can’t afford not to be noticed in those results because they make up a significant part of the first page results. Read More

Masters of Marketing: How to Make the Most Out of Google Local Search
December 19, 2013
In today's Masters of Marketing webinar, John Dessommes and I talked about Google Local, including how to set up your profile and tips for using it to promote your insurance agency website. If you missed it, you can listen to the recording here or view the slides below. Read More

7 Ugly SEO Mistakes
October 2, 2013
As an employee at an online marketing and website company, I’ve seen my fair share of ugly websites and ugly SEO.  These are mistakes that should be avoided at all costs, as they could affect your website’s rankings and traffic. Read More

Masters of Marketing: How to Create Effective Landing Pages
September 27, 2012
Our latest Masters of Marketing webinar talks about when and how to use landing pages. Click below to see the presentation.  If you would like to join us every fourth Thursday of the month at 12:00 p.m. Central when we discuss marketing tips, Read More

How to Blog: Step by Step
May 30, 2012
Let’s go through creating the perfect blog entry. Step 1: The easiest, simplest, most important thing to do is to have catchy, attention-grabbing, click-worthy titles. Make your title easy enough to figure out what the blog post will be Read More

Masters of Marketing: Website Content
May 24, 2012
Here's another presentation in  our Masters of Marketing webinar. This presentation discusses content on your website, how to do it, when to do it and why you should add content. If you would like to join us every Thursday at 12:00 p.m. Read More

Masters of Marketing: Effective Blogging
May 11, 2012
Here's the presentation from yesterday's Masters of Marketing webinar on Effective Blogging. If you would like to join us every Thursday at 12:00 p.m. Central when we discuss marketing tips, you can register here. Masters of Marketing: Effective Blogging Read More

Masters of Marketing: How to Write an Effective Email

Presentation slides from the April 5th Masters of Marketing webinar from Insurance Technologies Corporation, presented by Jennifer Fitzsimmons, AgencyBuzz coordinator. If you would like to join us every Thursday at 12:00 p.m. Read More

Masters of Marketing: Basics of Search Engine Optimization
April 12, 2012
We had our second weekly webinar yesterday, thank you to all that made it. As promised here is the presentation: Masters of Marketing - Basics of Search Engine Optimization View more PowerPoint from Darmini Kara Read More

What is the value of a Facebook "Like" and Twitter "Follow" to businesses?
March 21, 2012
Most, if not all, know about Facebook and Twitter, but many times you don’t know if you should start using them because you don’t really see the value that they could add to your business. Read More

How to Set Up Your Business Facebook Page With the New Timeline
March 15, 2012
Facebook is the biggest social network today and it is about time you get started with a Facebook Page for your business. Previously, we showed you 5 Reasons why your business should have a Facebook Page and now we would like to go over the steps ... Read More

5 Top Tips for Blog Titles
March 6, 2012
We all know how important blogging is. It helps users engage with your agency and makes it easier for search engines to find your website. The problem is, everybody is blogging, and you need something to make your blog posts stand out. Read More

5 Reasons Why Your Business Should Use Twitter
March 5, 2012
Facebook is the biggest social network in the world and many business owners have understood how useful Facebook could be for business. Twitter, however is also another important network that could be useful for your business. Read More

Twitter Reaches 500 Million Registered Users
February 23, 2012
Twitter exceeded 500 million users registered and keeps growing with 10 new users per second, according to the tracking website Even though Twitter has not yet confirmed the number, Twopcharts. Read More

5 Reasons Why Your Business Should Have a Facebook Page
February 15, 2012
Many people start using Facebook to connect with old friends, but business owners have wondered why they should create a Facebook Page and many times they don’t realize that Facebook gives them access to millions of people on a daily basis in one place. Read More

Top 7 Tips for Effective Customer Testimonials
February 14, 2012
Posting customer testimonials on your website is a great way to let prospects learn more about you and your agency. However, care must be taken to make these testimonials valid and compelling to potential customers. Here are 7 tips for posting effective customer testimonials: Read More

Bing Overtakes Yahoo! As the #2 Search Engine
February 9, 2012
New figures just released last month, show that Bing (Microsoft sites) has overtaken Yahoo as the second most popular search engine on the Web, according to comScore. Microsoft sites increased their search share by 0. Read More

Tips on How to Deal with Unhappy Facebook Fans
February 8, 2012
Every business can receive a bad comment on Facebook, even the best of the best need to know how to handle this type of situation to keep the good reputation of the brand. Some customers will have a simple complaint and some can be really offensiv... Read More

What Should I Put On My Homepage Content?
February 7, 2012
Many insurance agents ask me what kind of information should be added to their homepage. This is a pertinent question as a website's homepage is the most important page. It sets a tone for the type of agency you are, as well as providing relevant ... Read More

We've Added New Features to Insurance Website Builder
June 10, 2011
Complete integration with our new product: AgencyBuzz You configure AgencyBuzz within Insurance Website Builder here: Read More

How to Choose a Domain Name
December 17, 2010
Choosing a domain name is an important part of Search Engine Optimization. Not as important as having an optimized title, description and homepage content, but important nonetheless. Read More

To Blog or Not To Blog
December 8, 2010
A blog, originally called a "web log", is a chronological online journal.  In a business setting, blogs are best used to provide valuable information to consumers on subjects relevant to the product being offered. Read More

Customizable Page URLs for Insurance Website Builder Customers
October 27, 2010
Introducing customizable page URLs for Extra pages especially for Insurance Website Builder customers. Now when you create an Extra page on your website you can add a descriptive web address, which is very advantageous for SEO. Here are the highlights: Read More

Link Your Facebook To Your Twitter
October 15, 2010
Social networking is one of the best, and now easiest ways to reach potential clients and customers directly. Follow these easy step-by-step instructions on how to link your Facebook Page to your Twitter feed so you can share everything you publish with everyone you know. Read More

How to Create a Facebook Business Page
June 22, 2010
Social networking in this day and age is essential to businesses. Here are step-by-step instructions on how to create a business page on the new Facebook. Go to Select Local Business and choose the type of local business. Read More

Your Facebook Business Page Needs a Username
May 19, 2010
When first creating a Facebook Business Page, Facebook assigns a web address according to the city the business is located in the form This is not ideal for a business trying to build a brand. Read More

Setting Up Twitter on Your Website
April 23, 2010
Twitter is a very powerful social networking platform that can significantly increase the number of visitors to your website, if used correctly. Insurance Website Builder websites have the capability to automatically tweet with appropriate web add... Read More

Twitter for Businesses
April 14, 2010
With Twitter releasing their new business model Promoted Tweets, more businesses may want to look at creating a Twitter account. Check out Twitter 101 - a Special Guide for Businesses thinking about tweeting. Read More

Ever Googled Your Insurance Agency's Name?
April 13, 2010
Ever wonder what exactly makes up the pieces of the search results you see at Google? Before that question can be answered, the process of how Google delivers results must be understood. There are three key processes in delivering search engine results. Read More

Web Statistics and Tools
April 8, 2010
Setting up web statistics and tools can be very helpful in tracking your website. You can set up webmaster tools for Google, Yahoo and Bing and analytics for Google. The webmaster tools help you see if the various search engines are able to crawl ... Read More

Show Up Your Competition and Generate Online Referrals
April 6, 2010
73% of insurance consumers used the Internet to research auto insurance last year. Therefore, increasing your ability to be found online is a critical component to compete in today’s environment. Read More

How to Get Your Business Ranked Higher in Local Google
April 5, 2010
Having your website show up in local Google maps, now called Google Places, search results can be very beneficial to increasing traffic to your website. One way to do that is to fill in as much information as you can on the listing. ONE Read More

How Facebook Boosts Rankings
April 2, 2010
Facebook, and indeed all social networking sites form an integral part of SEO. One of the advantages of signing up for a Facebook profile is creating backlinks from a highly ranked website (PageRank 9/10), but also building a network among like-minded people. Read More

How to Create Effective Backlinks
April 1, 2010
Creating effective backlinks are essential to a successful SEO campaign. A backlink is link from another website coming into your own website. Backlinks contribute to the PageRank (PR) of your website. A backlink must include your main keyword phrase (kp) in the anchor text. Read More

How to Choose a Main Keyword Phrase
March 31, 2010
A main keyword phrase (kp) is the most important part of your SEO campaign. This is the phrase you would like potential customers to use to find your website in the search engines. It is used as an anchor text to link back to your website. Read More

How to Write an Optimized Blog Post
March 30, 2010
Keyword phrases (kp) are the most important elements of SEO. Insurance Website Builder customers can log in to the administration console to blog on their website. Title - The title of your blog post must have some keywords in it. Read More

How to Optimize Your SEO Settings
March 29, 2010
This information should be entered in the SEO Settings section of the administration console. Watch a video on how to optimize your SEO settings for your Insurance Website Builder website. Page Title Should be the Main Keyword Phrase (kp) Read More

Off-Site Optimization
March 26, 2010
One of the two main components of SEO is off-site optimization. Off-site optimization involves putting links on other websites to your own website, otherwise known as backlinking or inbound links. The other is on-site optimization. Social networking sites. Read More

On-Site Optimization
March 25, 2010
One of the two main components of SEO is on-site optimization.  This involves optimizing your site by using keyword phrases both in the source code and the content of your website. It is crucial to have unique, keyword-rich, relevant content on your homepage. Read More

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