ITC Blog

What Top Insurance Agencies Know About Websites (That You Don’t)
January 18, 2017
Let’s take a walk down memory lane. Remember dial-up? In the early to mid ‘90s, high speed internet was nonexistent.  Web design was also in its infancy. Websites were basic to allow for slow connection speeds. Read More

3 Steps to Getting Back On Track with Your Agency Goals
January 17, 2017
It’s a truth universally acknowledged. Many of us start a new year with explicit resolutions. Another commonly accepted truth? That the year is barely started when we start to break our resolutions. Read More

Unlinked Mentions: What They Are and How to Use Them
January 16, 2017
Perhaps you've partnered with a local business in the community. They mentioned your agency on the Partners page of their website. But, they didn't link back to yours. When an online mention is not linked to a website, it is an unlinked mention.  Read More

5 Reasons to NOT Attend #AgentCon17
January 11, 2017
What is ITC Agent Conference? (Or, as we call it on social media #AgentCon17.) It’s a two-day event for insurance agents who want to learn, compete and grow in today’s market. When: April 20-21, 2017 Where: Hilton DFW Lakes in Grapevine, Texas Read More

This is the Way: Paul Harrison from Aspen MGA
January 9, 2017
Born and raised in Arkansas, Paul Harrison got into the insurance industry as an intern at Midland Risk Insurance Company in Memphis. After he completed his MBA program, he joined Midland Risk full time and has been in the insurance industry ever since. Read More

Create a Compelling Subject Line in 4 Steps

The number one question I get asked is, “What should I write for my subject line?” The answer is more complex than you think. The subject line is the primary reason your emails get opened or deleted. So, it can be pretty intimidating to even think about. Read More

Blogging: Step by Step
January 6, 2017
As an SEO coordinator, I am constantly encouraging agents to blog. This is one of the most important aspects of online marketing.  But why is this? I will be answering that question during our next Masters of Marketing webinar, taking place Thursday, January 19 at 12 p. Read More

ACORD Forms Update (December 2016)
January 5, 2017
We've updated the below ACORD forms for users of our agency management system InsurancePro.   Forms with New Revision Date 35 2017/01 replaces 2016/03 - Cancellation Request/Policy Release 130 2017/01 replaces 2013/09 - Workers Compensation Application Read More

How Storytelling Can Improve Your Insurance Website
January 4, 2017
If you want to your agency website to compete online, you’ll need relevant content on it. This is a statement we make repeatedly at ITC. Consumers expect relevant content as they shop online, be it your website or Amazon.com. Read More

Operation Agency Success: SEO is Not All About Content
January 3, 2017
  ITC President Laird Rixford explains why focusing only on your insurance website's content is a mistake. Related Articles SEO Must-Haves and Nice-to-Haves for Insurance Agents The Most Important SEO Ranking Factors Read More

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